5 Must-Watch Beauty YouTubers

If I am looking to improve my makeup skills, learn a new technique or find product reviews, YouTube will always be my first stop. There are so many talented beauty gurus and makeup artists out there sharing their vast knowledge with you. If I am being honest, I spend WAY too much time watching YouTube.

Jaclyn Hill


Jaclyn Hill was probably the first beauty YouTuber I watched really consistently and she totally reeled me in. She is very talented and has great technique. She is also someone who is pretty picky about the products she uses, so if she says something is good, she is usually right.



Have you seen the power of makeup video? It went sort of viral… like 22 million views viral. SO a few. She’s talented, she’s funny, she knows her stuff… watch her.

Tati Westbrook (GlamLifeGuru) 


My favorite thing about watching Tati is her product reviews. She reviews A LOT of products. She talks a lot about really high end products as well lots of drugstore. If there is something new out there, there is a good chance Tati will tell you all about it.

Marlena (MakeupGeekTV)


If you’ve tried Makeup Geek products, you know they are good. What I love about watching Marlena is A. She does fun, unique, colorful looks. B. She owns a makeup company so she knows products and I really like hearing her talk about non-MUG products and what is and isn’t good.

Kandee Johnson


I love Kandee Johnson. She is extremely talented. She makes super fun videos of makeup transformation into celebrities, as well as tutorials. She is truly an artist.

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